Marketing & Communications Manager

The American Association of Veterinary State Boards is a not-for-profit membership organization comprised of 63 Member Boards dedicated to the proper and efficient regulation of veterinary medicine in the interest of public protection. We are committed to supporting and advancing the regulatory process for veterinary medicine and being the source for comprehensive information and services to advance and strengthen veterinary regulation.

The AAVSB culture is one of collaboration. We are creative, and team members specialize in various areas, becoming experts in those areas. The common thread among us is the striving for excellence through participation and promotion of the Association. Obstacles are stepping stones, not stumbling blocks.

The AAVSB is looking for an innovative, outcome-focused leader to join our marketing and communications team as a Marketing & Communications Manager. This management position is responsible for planning and executing marketing and communications strategies to establish brand consistency and increase participation in the AAVSB’s program and services. The qualified candidate should possess strong marketing and communications acumen, exceptional interpersonal skills, maturity, good judgment, and be an extraordinary collaborator.

Responsibilities

DAY-TO-DAY ACTIVITIES INCLUDE:
-Developing, implementing, and executing strategic marketing plans for the entire organization as well as program and service brands.
-Directing marketing and communications staff in introducing new approaches to increase efficiencies and achieve better outcomes.

WITHIN 1 MONTH, YOU WILL:
-Understand the mission, values, and strategic objectives of the AAVSB.
-Understand all programs and services offered by the AAVSB and desired outcomes.
-Understand current marketing and communications processes, procedures, and outputs.
-Establish relationships with other managers, product owners, and senior management.

WITHIN 3 MONTHS, YOU WILL:
-Present an evaluation of all marketing and communications processes and procedures, including suggestions for improvement.
-Establish relationships with key consultants for marketing and technology.

WITHIN 6 MONTHS, YOU WILL:
-Implement improvements to marketing and communications processes and procedures.
-Provide a mid-year report card on marketing and communications outcomes.
-Develop and execute a successful marketing and communications strategy for the 2024 Annual Meeting & Conference.
-Present a content strategy, including a process for review and repurposing of content.

WITHIN 12 MONTHS, YOU WILL:
-Effectively manage all marketing and communications activities.
-Effectively collaborate with internal and external customers to reach desired outcomes.
-Prepare budget requests and outline essential expenses for inclusion in the 2025 budget.

Qualifications:
-Committed to achieving optimal outcomes.
-Think creatively and innovatively.
-Possess strong marketing and communications acumen.
-Demonstrate proficiency in making measurable, data-guided decisions.
-Skilled storyteller.
-Ability to develop and execute strategic marketing plans aligned with association goals.
-Excel in content marketing and copywriting with in-depth knowledge, research skills, and creativity.
-Critically analyze data and metrics to measure the success of marketing campaigns and make informed decisions.
-Demonstrate exceptional emotional intelligence.
-Expertise in emerging and traditional marketing avenues.
-Effective organization and time management skills to handle multiple tasks and deadlines.
-Stay up to date on marketing industry changes and emerging tools, and experiment with ways to improve existing strategies.
-Understand the importance of target audience and how to craft compelling messages to specific groups.
-Understand brand management and the ability to enhance brand visibility and recognition.
-Exceptional team player with capacity to work well in cross-functional teams and collaborate with other departments.
-Exceptional attention to detail to ensure accuracy and quality.
-Devoted to life-long learning.
-Self-directed and self-motivated to do your best and consistently perform at a high-level.
-Ability to identify challenges and find creative solutions to overcome obstacles.
-Embrace change and commit to being a catalyst for it.
-Committed to diversity, equity, and inclusion in the workplace.
-Demonstrate creativity to develop and implement new and exciting ideas.
-Display exceptional independent judgment and initiative.

EDUCATION AND EXPERIENCE:
Required: Degree in marketing, business administration, or a related field. Three to five years of experience in marketing and communications.
Preferred: Prior marketing management experience. Agency experience. Association experience. Certified Association Executive (CAE) or other industry-specific designation.

DETAILS:
This is a position full-time and exempt position. Work is performed under the direction of the Senior Manager of Membership & Marketing.
Salary Range: $62,000 - $67,000
The AAVSB is headquartered in Overland Park, Kansas. This position may be virtual/remote with the understanding that there will be required company-paid travel to Overland Park, Kansas throughout the year.

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